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African Pride

African Pride Products

 African Pride was acquired in 2016 by Godrej Consumer Goods and is now operated and controlled by Black Women and Brown People of Color.

THEY BELIEVE

In the unspoken power of a great hair day. The boost of energy that’s given when your beauty and confidence is intertwined should be accessible to all women. That’s why we created African Pride with premium natural ingredients at an affordable price, to ensure you’re less stressed about your hair and more focused on stepping into your best self.

African Pride Moisture Miracle 5 Essential Oils

African Pride Moisture Miracle 5 Essential Oils

Moisture Miracle 5 Essential Oils Strengthen & Protect Benefits This restorative hair and scalp oil uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients,...
African Pride Olive Miracle Olive Miracle Leave-In Conditioner Cream

African Pride Olive Miracle Olive Miracle Leave-In Conditioner Cream

African Pride Olive Miracle 7-in-1 Leave-in Moisture Restore Curl Refresher Benefits Our shampoo formula is a unique recipe combining the finest African miracle herbs, oils and natural ingredients to help...
African Pride Olive Miracle Oil Magical Growth Sheen

African Pride Olive Miracle Oil Magical Growth Sheen

African Pride Olive Miracle Magical Growth Sheen Anti-Breakage Formula   PROVEN HAIR CARE - African Pride Olive Miracle Magical Growth Sheen restores hair's natural beauty and boosts shine. Use daily to...
African Pride Olive Miracle Oil Moisturizer Lotion

African Pride Olive Miracle Oil Moisturizer Lotion

African Pride Olive Miracle Oil Moisturizer Lotion Daily Hydration Benefits African Pride® Olive Miracle® formula is enriched with Extra Virgin Olive Oil for the ultimate in silky smooth deep conditioned...
African Pride Moisture Miracle Flaxseed Oil & Shea Butter Gel N’ Cream

African Pride Moisture Miracle Flaxseed Oil & Shea Butter Gel N’ Cream

Moisture Miracle Flaxseed Oil & Shea Butter Gel N’ Cream Curl Defining Benefits This 3-N-1 formula blends flaxseed oil and shea butter to provide superior curl definition, hydration and shine;...
African Pride Moisture Miracle Moisture Miracle Curl Defining Gel

African Pride Moisture Miracle Moisture Miracle Curl Defining Gel

Moisture Miracle Curl Defining Gel Hydrate & Hold Benefits This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Aloe & Coconut Water to define and shape coils and...
African Pride Moisture Moisture Miracle Moroccan Clay & Shea Butter Masque

African Pride Moisture Moisture Miracle Moroccan Clay & Shea Butter Masque

Moisture Miracle Moroccan Clay & Shea Butter Masque Detox & Soften Benefits This detoxing & restorative clay masque uses the clarifying benefits of Moroccan Red Clay to remove impurities and...
African Pride Olive Miracle Anti-Breakage Oil

African Pride Olive Miracle Anti-Breakage Oil

Olive Miracle Anti-Breakage Oil Anti-Breakage & Growth Protection Benefits This blend of Olive Oil and Tea Tree Oil hydrates, softens and conditions hair while treating scalp. Helps prevent dryness and...
African Pride Olive Miracle Leave-In Conditioner

African Pride Olive Miracle Leave-In Conditioner

African Pride Olive Miracle Leave-In Conditioner Hair & Scalp Strengthening Benefits Our new featherlight leave-in conditioner helps protect hair from damage while strengthening hair deep inside for a stronger, healthier...
African Pride Olive Miracle 2 in 1 Shampoo & Conditioner

African Pride Olive Miracle 2 in 1 Shampoo & Conditioner

African Pride Olive Miracle 7-in-1 Leave-in Moisture Restore Curl Refresher Benefits Our shampoo formula is a unique recipe combining the finest African miracle herbs, oils and natural ingredients to help...
African Pride Olive Miracle 7-in-1 Leave-in Moisture Restore Curl Refresher

African Pride Olive Miracle 7-in-1 Leave-in Moisture Restore Curl Refresher

African Pride Olive Miracle 7-in-1 Leave-in Moisture Restore Curl Refresher Benefits African Pride® Natural Salon Care Moisture Restore Curl Refresher is a 7-IN-1 formula that detangles, conditions, protects against heat,...
African Pride Shea Miracle Twist & Loc Smoothie

African Pride Shea Miracle Twist & Loc Smoothie

Shea Miracle Twist & Loc Smoothie Benefits This moisture intense formula helps eliminate dryness, enhances body bounce and shine. Regular use of Twist & Loc Smoothie helps: Hydrate and soften...
African Pride Shea Miracle Leave-In Conditioner

African Pride Shea Miracle Leave-In Conditioner

Shea Miracle Leave-In Conditioner Benefits This deeply hydrating leave-in treatment tames and nourishes hair, for greater manageability, softness and shine. Enriched with shea butter, African Pride women's conditioner is nature's...
African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel

African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel

Black Castor Miracle Extra Hold Braid, Loc & Twist Gel Growth Protection & Extra Hold Benefit This Extra Hold Braid, Loc, & Twist Gel smooths frizz and flyaways while boosting...
African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner

African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner

Moisture Miracle Coconut Milk & Honey Leave-In Conditioner Hydrate & Shine Benefits This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair...
African Pride Moisture Miracle Rose Water & Argan Oil Curl Mousse

African Pride Moisture Miracle Rose Water & Argan Oil Curl Mousse

Moisture Miracle Rose Water & Argan Oil Curl Mousse Benefits African Pride Moisture Miracle Rose Water & Argan Oil Curl Mousse is lightweight foam blend of rose water and argan...
African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream

Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream Moisturize & Define Benefits This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition,...
African Pride Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner

African Pride Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner

Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner Nourish & Restore Benefits This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits...
African Pride Moisture Miracle Honey & Coconut Oil Shampoo

African Pride Moisture Miracle Honey & Coconut Oil Shampoo

Moisture Miracle Honey & Coconut Oil Shampoo Nourish & Shine Benefits This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils; using a...
African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo

African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo

Moisture Miracle Aloe & Coconut Water Pre-Shampoo Detangle & Condition Benefits This moisturizing and detangling blend uses the natural benefits of Aloe Vera and Coconut Water to condition, protect and...